In 2009, Ethan Dunham stopped making fonts and began selling them. He launched Fontspring with the idea of treating both font buyers and font makers to a fair deal. Buyers needed simple, clear licensing and an easy website to navigate. Vendors needed a solid marketplace platform with low fees and no hassle.
In 2016, the Fontspring team decided to codify this core value under the banner Fair Fonts. Much like the Fair Trade program, we aim to do what’s best for both sides of the transaction. Below is our elaboration of what we mean by Fair Fonts and our commitment to living by the Golden Rule in every interaction, transaction and policy.
Licensing can be frustrating and confusing. Therefore we endeavor to offer clear and simple licensing for all fonts we sell. Confusing and unnecessary restrictions in our licenses are limited or removed.
Many of our fonts now have free demo versions. These demo fonts are fully installable versions of the font with a reduced character set. You can try the font in any program for testing and comping.
We have developed sophisticated tools to encourage discovery of fonts based on appearance and quality, instead of just popularity. Showing more of the “deep catalog” is a top concern of ours.
We have great customers, smart design professionals, who play by the rules. We trust them to choose the appropriate license for their project. We don’t track font usage on the desktop, the web, or in your apps.
Foundries should be adequately compensated for their work. Typical distributors offer a 50% commission. We pay 70% of every single sale; the highest royalty rate in the industry.
Sending us traffic to our website? We’ll tack on another 17% to any customer you refer us through our affiliate program.
We never push first-party fonts ahead of our foundry partners’ and force them to compete against us. Our platform is completely egalitarian.
We value long-term relationships with foundries but we don’t lock them into a participation agreement they can’t get out of. We are committed to doing what’s in their best interest, but they are free to leave any time without breaking our contract.
We strive to promote quality typefaces over steeply-discounted ones. We do not want to exacerbate a race-to-the-bottom. Our desire is a healthy, vibrant marketplace for the long-term.