Aptly Rust

The concept is “Geo-Soft”: characters are constructed from arcs of circle connected by orthogonal straight lines, with few diagonals and nary a sharp corner. The effect has an engaging tension, as soft edges are carefully balanced against rigorous structure.


All four of the main weights, including italics, have exactly the same metrics. Beyond these basic styles, suitable for both text and headline, there are additional display fonts—Extra Bold and Black for density, and College, Rust, Rough and Medium Shadow for decorative detail.


As options, minuscule-form “a” and “e” are provided at cap height for the classic unicase style, in all 13 fonts.