URW Americana Bold

Americana was introduced by ATF in 1966, the foundry calling it later ‘the most successful face ATF has introduced in many years’. It is the result of an assignment to ‘return to elegance’, being designer Richard Isbell’s interpretation of that trend’. It features short, slightly concave serifs, short ascender, and capitals not quite as tall as ascenders, while being quite wide. Americana is best used for Display and Headline settings. It can even be used for small sizes, but only for short copy.