Franchise Pro

FRANCHISE is a powerful display typeface meant to communicate rapidly and with power without compromising style. Franchise is just as much at home on the front of a donut shoppe as it is on the scoreboard at a football stadium.

This was the original description given when the face was released, and it proved quite prophetic as the typeface has been used all over the world in just about every industry. You can get a small taste of its versatility by checking out the face in use.

The full version is an extension of the original face, but it is also a re-working of it. Optical adjustments provide for a more legible face, and one that plays nicely in different weights. Rounded corners have given way to decisive edges and deliberate angles. Each weight speaks a distinct language on its own, but mixing the weights provides for an engaging texture and solid balance of legibility and power that works hard for you. And that’s what makes for a great display face, is it not?

And now…now we have lowercase characters and oblique, which make the font just about the most versatile display (and even medium text) face around. I dare you to find a usage for which this font doesn’t work.