Artegra Sans - A Little Something For Everyone
|
|
|
|
Workhorse, corporate, versatile, buy-it-once-and-use-it-everywhere. We throw a lot of terms
around to describe a certain kind of font, the kind that big corporations pay hundreds of
thousands of dollars to have designed for them, and it’s the topic of today’s Underlined.
Today we’re talking about Artegra Sans, your way to get great company
branding without breaking the bank. Simply put, Artegra Sans has everything
you need for your company in a single family.
|
|
Pick
up the 54 font family for $115
|
|
|
|
|
First, it’s interesting. If a font isn’t
interesting, there’s no reason you should use it over some of the high quality free sans
families out there, or even the fonts that come built-in on your computer. If your one goal
is to have something that blends in and is never, ever noticeable, you shouldn’t bother. If
though, you want something that looks a little different, and something that will bring some
interest to your designs or your memos, Artegra Sans is a great place to
start.
|
|
|
|
The second point is related; Artegra
Sans is not everywhere. In fact, it isn’t anywhere yet. It just came out today!
That means your company can adopt a style that grows with it, that it can come to be known
for. This is the kind of brand identity that big companies shell out 6 digits for, and you
can use it on whatever you want - for far less.
|
|
|
|
There’s also enough to the family that
anyone can find a font that fits their needs. You have thin to heavy weights in
3 widths, totaling 54 fonts in all. Not only that, each font has a small caps
and alt version available upon request, allowing your team to use the fonts that
best fit a given application, no OpenType features needed.
|
|
|
|
All in all, you get a useful font with
a wealth of options that your company can use to stand out from the competition.
At only $5 per weight for the desktop license, it's the kind of font that any
company can make use of, big or small. Here’s a test: Grab the regular weight
for $5 and switch it with the font in the last document you typed up. You really
have nothing to lose and I bet you’ll find you look at old documents with new
interest. That’s the kind of impact that a visual refresh can make and it’s all
available to you with Artegra Sans.
|
|
|
|
Grab
the 54 font family for $115
|
|