Tuna - A consistent, stable, and legible serif typeface, optimized from the ground up for on-screen reading.

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Fontspring: Underlined Newsletter | April 13, 2017

Tuna - A Serif Designed Specifically for Screens

Tuna Poster

Sometimes when you’re swimming through the sea of fonts, it’s hard to find exactly what you’re looking for. Fortunately, this week we’ve done the work for you and found another prizewinner in Tuna, the debut typeface from Ligature Inc.

Pick up this 10 font family for $124.50

Tuna Poster
Tuna Sample Text

Tuna has answered an age old question that has plagued serif fonts since they’ve been on screen: How do you take a writing style developed for books and other physical media, and make it look good on screens? Normally we see people go with the easier option, that is making very symmetrical sans fonts, which scale down to small text sizes and still look great no matter the display. Serifs, with their extra width variation and added detail, don’t always fare as well.

Tuna Poster

Designers Alex Rütten and Felix Braden went after this problem in a few ways. First, they made the horizontal and vertical strokes of the font nearly even most of the time. This allows the font to fit better to smaller pixel grids, like you’d see in small text sizes. They also made their round angles more squared off, which fills the pixel grid better and comes out clearer. They also implemented some of the more generalized stylistic choices that you’d see in a Sans font, like a high x-height.

Tuna Poster

The result is a font with historical roots that date all the way back to the 11th century and before. It’s a font you could see coming out of an old printing press, or used in your favorite novel. At the same time, it’s been modernized with all the opentype features you expect in 2017, like ligatures, small caps, oldstyle and tabular figures, superscripts, and more!

Tuna Poster

Armed with a classic font designed for the screen, you’re free to take on new challenges. From website text to banners and product info, this font is supremely versatile. The online type world has been dominated by sans fonts for too long, and Tuna could be your way to make your mark in the design world with a beautiful serif.

Tuna Poster

Grab this 10 font family for $124.50

the fine print

Masthead set in Mastadoni & Proxima Nova, body set in Motiva

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