Everyone needs a headline, especially in the world of flat and responsive design. Often it’s the one thing people read on your site before they start clicking through to the products, so make sure it’s the best looking part of your site. We’re using some recent trends here to give you five suggestions on doing it better.
Use a sans with small details and alternates:
When a designer knows their fonts are going to be used widely, they put small details in or alternate characters, so you can tweak your text and show things you would miss otherwise. Trump Gothic Pro has some of these features, and it’s one of the many reasons this is such a great headline font.
One of the main reasons texture is so popular right now is because of the popularity of full-screen backgrounds and pictures on websites with responsive design. Making a headline in a rough font lets some of the background show through, an effect that’s very pleasing on the eyes.
If you’re one of the few writers gifted with brevity, you’ll get a lot of use out of crazy characters that draw attention to your text. Just don’t start blocking out paragraphs or things will get messy very quickly.