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Fontspring: Underlined Newsletter | November 12, 2020

Ten Years: Fenotype and Fontspring

2020. Need I say more? Despite being a notorious year full of existential dread, we look ahead with optimism, and we look back at the journey so far. This year happened to mark the tenth anniversary of Fontspring’s first establishment in 2010. In true synchronicity, it also marks the ten year anniversary of Fenotype, an award-winning, top-selling Fontspring foundry. To celebrate this occasion, Fenotype is currently offering 65% off their entire Fontspring catalog!

Fenotype Poster

For those unfamiliar with the name, Fenotype is designer Emil Bertell’s Finland-based design company. You’ve seen many of his font families featured in our Best of Fontspring lists over the past few years:

Best of 2017: Karu, Letterpress Studio, Roster
Best of 2018: Double Porter (a Top-Tier Typeface)
Best of 2019: Morison (a Top-Tier Typeface), Agile Sans, Fabrica, Hops and Barley, Zeit

Morison Poster
Morison Sample Text

We took some time to ask Emil a few questions about his work, to commemorate the decade-long partnership of Fenotype and Fontspring.

FS: What’s the origin of the name “Fenotype”?

EB: I liked the meaning of “Phenotype”: (the set of observable characteristics of an individual resulting from the interaction of its genotype with the environment) ... Plus it has “type” in it. I also toyed with the idea of “Fennotype” as for Finnish-type but it felt too complicated and doesn’t look as good with the double n.

Omnipop Poster
Fenotype Sample Text

FS: How would you describe your style?

EB: Synthetic script with the idea of embracing the possibilities of vector design while trying to maintain the freedom of hand lettering as much as possible.

Grand Atlantic Poster
Grand Atlantic Sample Text

FS: What inspired you to start designing your own fonts?

EB: I became aware of the concept of graphic design in high school. I attended an art-oriented school and we did coding, animation and graphic design. I had to design a calendar and I started to think about the huge impact that a typeface has in design, so I ended up creating my first typeface at the age of 16. The font wasn’t that brilliant though.

FS: If you had to pick a favorite, which of your font families would you choose?

EB: Grand Atlantic, Slacker, Vodka, and Praktika, to name a few.

Praktika Poster
Praktika Sample Text

FS: What have been the highlights of your typographic career?

EB: As for visibility, the biggest one is most likely the “neon” typeface that users can utilize in Instagram Stories, that's Cosmopolitan by me. Another really nice thing is that some years ago, Moomin Characters asked me to realize a script typeface based on the hand lettering of Tove Jansson, the author and creator of the Moomins. So that’s kind of a big deal here in Finland and probably in Japan too.

(To read more of the full interview on our blog, click here)

Fenotype Poster

Be sure to take advantage of Fenotype’s foundry-wide sale while you can! The anniversary sale lasts until November 26th. You can view Emil’s entire Fontspring catalog here.

Grab any Fenotype’s font families now for a great low price!

the fine print

Masthead set in Mastadoni & Proxima Nova, body set in Motiva

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