Virna

In September, 2003 I’ve been contacted by MTV for the restyling of mtv.it
I started from the beginning to work on a radical simplification of its visual elements, to achieve a better usability. It didn’t take much to realize the basic design I attempted would have called for a notable reduction of the rich imagery distinguishing MTV’s visual identity.

As a visual aid to help me in this process I designed Virna, a headline “op-art” inspired face with the ability to create both vertical and horizontal ligatures between single words among two text lines, with the same ease of linking letters in handwriting or a linked script typeface.