Designed by Berton Hasebe, Alda is a serif font family. This typeface has six styles and was published by Emigre.
Designed by Berton Hasebe, Alda is a serif font family. This typeface has six styles and was published by Emigre.
$59.00
$49.00
$59.00
$49.00
$59.00
$49.00
The original idea for Alda came from exploring an alternative approach to generating different typeface weights by adapting the characteristics of physical objects. I was interested to find out how far this could be pushed before the letters became a parody of what they referenced. Initially I took this treatment very literally, with the boldest weight expressing the tension of bent steel, and the lightest being as spineless as a rubber band. This allowed me to infuse each weight with unique characteristics, where the bold is robust and angular, and the light is delicate and soft.
