ARB 70 Modern Poster

There are poster fonts, and there are poster fonts. Everyone’s always looking for a heavy, space-filling poster font, especially one that stands out and gets them noticed for its bold yet charming uniquities. And then there’s ARB 70, a badder than bad poster font fraught with spikey, attention-commanding points and shapes and forms that can only have come from another era, another time—1937, to be exact, when it was first published by ST Publications in “SIGNS of the Times” magazine. This was the 70th alphabet by master sign painter, Alf R. Becker.

Beginning in January, 1932, Alf R. Becker of St. Louis Missouri, at the request of then-editor E. Thomas Kelly, supplied “SIGNS of the Times” magazine’s new Art and Design section with an alphabet a month, a project initially predicted to last only two years. Misjuding the popularity of the “series,” it instead ran for 27 years, ending finally two months before Becker’s death in 1959, for a grand total of 320 alphabets, a nearly perfect, uninterrupted run. In late 1941, just ten years after the first alphabet was published, 100 of those alphabets were compiled and published in bookform under the title, “100 Alphabets,” by Alf R. Becker.

As published in October, 1937, this is the description that accompanied Becker’s 70th alphabet, Modern Poster:

Advanced Modern Poster—Alphabet No. 70 in Alf R. Becker’s series. When properly executed, this letter form gives a note of individuality to the modernly designed sign, display card or poster. The sketches of the “B” and “O” illustrate how the letters are constructed by combining elemntary strokes. The two letters were 1¾ inches tall and were made with double strokes of a No. 8 red sable brush.

Many font designers have tackled converting Becker’s incredible achievement from paper to digital, and many claim to treat his work with care and dignity. But the Fontry’s Becker fonts remain the most historically accurate and viable treatments available, arriving in two industry-satisfying versions: CAS (Computer-Aided Signmaking) and DTP (Desktop Publishing). And as with all Fontry fonts, the kerning is not optional—it’s exceptional-!!!

ARB 70 Modern Poster OCT-37 is just one of four font families in ARB Pak #1. Buy this font individually, or start collecting them all now and save money on our special package pricing, because more Becker fonts are on the way!