PRATFALL JNL

For 138 years, the Milton Bradley Company (of Springfield, Massachusetts) has been the leading producer of board games, toys and educational/instructional materials. The company was acquired by Hasbro in 1984.  It was merged with the also-acquired Parker Brothers in 1991 and became Hasbro Games until both brand ID’s were dropped in 2009.

“The Moving Picture Game” was a 1920s-era board game created by Howard R. Garis (credited as ‘the author of the Uncle Wiggily game’) and capitalized on the still-new motion picture industry.

On top of the storage box is the game’s name – hand lettered in a free-flowing Art Nouveau sans serif that more closely resembles the titles found within animated cartoons or in the ‘bubble letters’ a school child doodles on notebook paper.

Recreated as a digital typeface, Pratfall JNL (named after the slips, trips and falls taken by silent era film comedians) is available in both regular and oblique versions.