Shopping Guide JNL

Demos Unavailable

Designed by Jeff Levine, Shopping Guide JNL is an art deco and display sans font family. This typeface has two styles and was published by Jeff Levine Fonts.


Shopping Guide JNL Regular


Shopping Guide JNL Oblique


While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design.

‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store.  The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy.

A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen.

The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.

Foundry Jeff Levine Fonts
Price $29.00
Styles Art Deco, Display Sans
Designer Jeff Levine
Licenses Desktop
Web Font
Digital Ad