Moab Pro is the typeface used on the packaging of a well-known brand of cigarettes. The typeface is bold and condensed, designed in the Egyptienne style. Egyptienne types were first designed in the 1800s, as type founders - especially in the westward-expanding United States - began to dream up newer, bolder styles of letters for advertising usage. During the 1800s, it became increasingly important for businesses to set themselves, and their products, apart from competitors. This desire has remained with corporations, as well as with advertisers and designers, into the 21st century.
In addition to cigarette packaging, Moab Pro can be seen on numerous items, including Ferrari’s F1 racers, and at Formula 1 race tracks.
The letters in Moab Pro are filled with personality. Their forms display two distinct weights of line, and the serifs are made up of tiny, strict slabs. Ball terminals round out the design. Moab Pro is a complete font, with a complete western character set.
Typefaces in the Egyptienne style proceeded the development and distribution of larger, crazier wood typefaces, but also share many similarities with these descendants.
1960s, cigarettes, decorative, rationalist, transitional