Alpha Strada

Alpha Strada is a versatile display font with bold personality, heritage flair, and a luxury feel. It’s built for high-end branding, editorial design, and retro-modern visual identities.

Taking its name from a wordplay on alphabet and autostrada, Alpha Strada draws inspiration from classic Italian automobiles, mid-century car badging, and the geometric elegance of Art Deco. Each character has been tailored to reflect a sense of speed and poise: sharp terminals, bold tapers, and balanced symmetry give it a commanding yet refined presence. It’s ideal for branding, packaging, editorial, and signage—any application where legacy, craftsmanship, and high design are essential.

Alpha Strada echoes the spirit of the 1950s: a time of optimism and sophisticated design. It draws directly from the clean lines and geometry of Art Deco—the movement that championed precision, ornament, and the beauty of balance. It blends this bold Deco influence with the warmth of Italian automotive design, creating a font that is both timeless and contemporary.

In its regular configuration, Alpha Strada includes uppercase and lowercase characters, numerals, and multilingual support, along with stylistic alternatives—perfect for sub-headings or body copy. The Racer style introduces a classic sports underline, reminiscent of vintage car branding—ideal for logos and titles. Shift up a gear with SuperCaps, a decorative take on the capitals that adds dynamic flair and visual drama. All styles include matching italic versions for added versatility.