Big Moore

Matthew Carter’s Big Moore, like its cousin in spirit, Big Caslon, is a grand serif design. Offered in two styles, Regular and Italic, it is intended for the largest of sizes. A 1766 specimen by Isaac Moore, former manager of Joseph Fry’s foundry in Bristol, England, shows many types inspired by John Baskerville’s. But a century later, standardization had foisted inept lining figures and shortened descenders upon these designs. Matthew Carter remedies the tragedy with Big Moore, restoring oldstyle figures, full-length descenders, and historic swashes to this regal serif in two styles.