TWO CENTS PLAIN JNL REGULAR

Two Cents Plain JNL is a simple sans design for titling, sign work, display ads and so forth.  The name is derived from the way folks in the Northeast used to ask for a glass of seltzer water at restaurants and soda fountains decades agoÖ “Give me a two cents plain.”

It was always cheaper to order plain seltzer than to have flavored syrup added, and this was especially true in the years during the Great Depression when every penny made a difference.